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Hello, new.

In their essay for Fast Company, Thierry Brunfaut and Tom Greenwood note “Brands aren’t created in a vacuum; they’re products of the world around them… a brand is as much about what it isn’t as what it is”.

Across our projects, engagements, market sectors, and services lies a group of designers, market leaders, and industry experts interested in doing things differently. Hanbury isn’t a starchitect office in a major metropolis, but we’re also not a fast-casual firm, focused on project turnover. We are something else entirely - where thoughtful, honest design meets the places we care about. For us, it's as much about having our heads in the clouds as it is about having our feet planted firmly on the ground. With our work, we believe that our clients, our cities, and our neighbors deserve aspirational projects that are rooted in place and endure accordingly.


Our rebranding in collaboration with Base Design, in many ways, has been a cathartic exercise in finding this honesty and truth within our firm and sharing it with the world.

On New Beginnings…

Hanbury’s rebranding effort began amid the most significant growth phase in our firm’s history. What was once a 40-person firm all under one roof, became 160 people across 8 offices over the course of the past decade. From a well-reputed higher education practice, we now traverse a multitude of typologies and scales, providing expertise as a trusted partner for our clients across the globe.

Despite its considerable volume, our growth came organically – growing around the people and places we believe in, broadening our reach to new territories, in both place and faculty. Our constant evolution is marked by our equally evolving aspirations. Embracing this state of becoming has developed into a core principle of our firm.

We came to realize that the way we tell our story is inseparable from how we communicate our value. Our clients and collaborators engage Hanbury to bring a strong point of view to each project. In order to deliver, it is vital that we have an equally strong perspective on who we are as a company, and how we engage the world around us. Through this course of growth, we thrive in the state of progression, but how do we distinguish this constant evolution from ambiguity?

On Walking the Walk…

Conceptualized as a framework for our future, the Hanbury rebrand and accompanying website is a scaffold for storytelling. Beyond our physical growth, we have expanded our domain of practice to include self-initiated research, experimentation with materials and fabrication, and community resource engagements to inform our design process and its application to enrich each project in our portfolio. Every project has its own unique narrative, and our process ensures that each one is a bespoke, carefully curated offering, rooted in people and place. At the heart of our story, we don’t sell a product – we offer a process. The charge of our new brand was to foster this spirit and put it to broadcast.

The rebranded Hanbury framework revolves around the myriad of stories told through our projects, engagements, and initiatives. Each project, article, and content piece can stand alone, illustrating a particular moment in our firm’s evolution. These individual parts, when viewed en masse, provide color to a cohesive, holistic whole – illuminating our value, our process, and our culture. With the bricolage of moments from our firm’s past and present, the Hanbury ethos becomes the intellectual frame through which these works are contextualized, and future endeavors are empowered.

In this tenor, we - with Base - designed the website, our digital & print assets, and anything carrying the Hanbury brand to be something not just seen, but experienced. From our custom typeface Open Vistas to our project pages to our articles and thought-pieces, we invite guests into our collective mind – expressing process and perspective, not through any given image or text piece, but rather through a living and ever-expanding collage. To this end, scrolling through our website or flipping through one of our presentation or project books is akin to looking under the hood - an honest reflection of how we work, pursue our interests, and uphold our values.

On Opening Vistas…

At Hanbury, we will continue to evolve. Our interests will further expand, our engagements will deepen as our relationships grow, and our practice will be perpetually refined. For us, collaboration is everything. Our new brand is a tool to bolster this ideology of continually becoming. This position – our philosophy - is contingent on learning from our partners, our clients, our peers, and each other. Together, with practical optimism, we will continue to push the boundaries of what’s possible while staying rooted in what’s indispensable. Through acting with empathy, planning adaptably, and designing holistically we deliver ideas with stretch.

Recognizing Excellence
Project Lightyear Receives ISPE Facility of the Year Award (FOYA) Honorable Mention
What Do You See?
Ohio University Celebrates Groundbreaking of New South Green Residence Hall
Happy Earth Day
A New Home in Raleigh's Warehouse District
Hanbury Discussions with Shawna Mabie
Karsh Institute Selected as Design for Freedom Pilot Project
Pat O'Keefe Named Habury COO
Holistic Approach Grounded in Research
Design Retreat
Design Medalist
Lower Campus Residence Halls
Crafting the Blueprint
Seacobeck Hall
Legacy Programs
Freshly Squeezed: Hanbury Serves Up Its New Creative Collective
The Spontaneous Grid
Universidad de Monterrey
Materiality
Summer Scholar
sPARK Leasing Center
sPARK LS campus
UVA Hotel + Conference Center
Atlantic Park
Reimagining Sustainability: A Journey to Net Zero in Large-Scale Manufacturing
Virginia African American Cultural Center
VGXI
AIAHR Pop Up Park: “BLOCK PARTY”
Robert V. Reis, FAIA, Becomes Hanbury's Eighth Fellow
Portal to the Past
r[EVOLUTION] in Design: Exploring the Convergence of AI, Computational Design, and the 'Third Place'
Attracting and Retaining Tenants in Laboratory and cGMP Facilities
Revitalizing City Center: Richmond's Bold Step Towards an Urban Innovation District
The Power of Play: Hanbury and DPR Collaborate for a Charitable Cause
Atlantic Park Gets Go-Ahead with Financing in Place
Highland Park: A Journey to Health and Wellness
Hanbury Awarded Grand Prize in 2022 AIA Film Challenge
Community Wish Comes True
Atlantic Park AR Mural Blends Physical and Virtual Environments
An Liu’s “Helper” Named to Dezeen’s 2022 Longlist
Resilience in Practice Series Volume 2: Resilient Campus Planning
Resilience in Practice Series Volume 1: Resilient Campus Planning
Business Development and the Democratization of Architecture Studios
Building the Carbon Positive City with Alan Organschi
Resilience in Practice
No Small Plans