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Colonial Williamsburg District Plan

In partnership with Hanbury, the Colonial Williamsburg Foundation crafted a comprehensive master plan to redefine and enrich the visitor experience at Colonial Williamsburg. This ambitious initiative aims to weave new retail, residential, museum, and park spaces seamlessly into the historic fabric of the area, ensuring a more engaging, pedestrian-friendly experience. By strategically reimagining peripheral land assets in alignment with market trends, this plan safeguards the Foundation's mission to inspire by sharing the nation's enduring narrative.

The extension of Merchants Square to the south will broaden its retail offerings and introduce in-demand office and residential spaces, incorporating below-grade parking to preserve the area’s historical scale. The development is thoughtfully planned to complement the historical context, enhancing connections to the neighboring community and the William & Mary campus. Additionally, the Nassau Street Historic District plan introduces a welcoming arrival sequence, incorporating the new Archaeology Museum and Dewitt Gallery Museum, setting the stage for an immersive exploration of Colonial Williamsburg.

Anchoring the plan is the Entertainment and Sports Complex, poised to become a vibrant hub for music, sports, and community events. Central to this is a state-of-the-art athletics facility, encompassing a 50,000-square-foot aquatics center with top-tier amenities for William & Mary’s swim programs and recreational aquatic activities. This comprehensive redevelopment aims to not only honor Colonial Williamsburg's legacy but also propel it into a vibrant future, enriching the cultural and community landscape.

  • Sector: Civic +Community
  • Scope: Planning
  • Williamsburg, Virginia
  • 2019
Project Team
David Keith
Reid Sabin
Project Manager/Planner
Alec Yuzhbabenko
Design Principal
Scott Evans Miller
Lead Planner
Greg Rutledge
Historic Planner