Brook T. Smith Launchpad

The Launchpad serves as a resource for both emerging and established ventures. Its flexible design supports collaboration across a variety of settings, from private meeting rooms for small teams to larger pitch and event spaces. Adaptable furniture systems allow users to tailor the environment to their needs, reinforcing the space’s collaborative nature. Originally composed of two separate retail units, the addition of a mezzanine level unifies the space while meeting the client’s functional requirements and promoting openness and transparency. The open plan also maintains visibility of the LED display wall from both levels, enabling large-scale community events within the compact footprint.

Aligned with Clemson University’s core values, the facility was envisioned as a catalyst for economic and individual growth, with the potential to support continued expansion over time. Ultimately, its success is measured through the achievements of its users—from patent development to the launch of new businesses—advancing entrepreneurship at Clemson and beyond.

The Launchpad serves as Clemson University’s entrepreneurship hub, equipping students, faculty, staff, and community members with the tools and resources to support entrepreneurial growth. Working within a limited budget and with a goal of maximizing visibility from the street, the design organizes dedicated program and utility spaces along the back wall, allowing the majority of the floor plan to remain open and highly visible.

A continuous bar of programmed and utility spaces lines the rear wall of the Launchpad, placing the primary collaborative areas adjacent to the storefront and putting activity on display to the street. Designed to support both emerging and established entrepreneurs, the open work areas are furnished with flexible systems that can be easily reconfigured to meet changing user needs.